BRING PEOPLE CLOSER

I guess we’ve all been there. Desperately tried to convince someone of our point of view. We certainly have. Many times. And most films, live broadcasts, events, podcasts, emails, Facebook posts, text messages and even verbal conversations all have that in common.

 

At Mbrace, our expertise is video in many forms. It’s what we know, but it’s not the most important thing in communication. What’s important is that the underlying factor for all successful communication is bringing individuals closer to each other.

 

Unfortunately it’s rare. More often communication is just one side trying to convince the other. We’ve been in a lot of meetings where a company or a public department told us that they need to get their message out.

 

That approach doesn’t cut it anymore. If it ever did.

 

Lots of films, live webcasts, and recorded town hall meetings simply aren’t being watched. And if they do find an audience there are decent odds that people won’t remember what was being said. Films might be appreciated by some of the audience (which will be highlighted internally) but it´s unclear how that audience will contribute to the original purpose of the communication effort.

 

Why?

 

Often because the message was “sent out”. Successful communication doesn’t happen when a message is sent out. It happens when the message is taken in. Taken in by someone that reacts, understands, sympathizes, gets interested, inspired, or even influenced to take a first step towards changing something.

 

Everyone has a different perspective.

 

Trying to bring people closer to each other is our philosophy, to get messages in instead of out.

 

You’re still here? Wow! Continue reading or feel free to reach out right away. Just add your e-mail below and we’ll make sure to get in touch with you.